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Business Intelligence: what added value for your SME?

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SME manager reviewing Business Intelligence dashboards on a phone and a laptop

For many SMEs, the notion of “Business Intelligence” (BI) is still vague. Yet its tools are genuine resources for meeting the challenges of today and tomorrow. Here is a closer look at all the benefits you can draw directly from this BI full of potential!


What is Business Intelligence?


You are bound to use BI every day. For instance, dashboards tied to your daily consumption (time spent on an app, number of kilometres covered, how close you are to your goals, and so on)

You already have the data


By definition, Business Intelligence (BI) covers techniques for processing data in order to obtain more information. 

At a time when most companies want more visibility over their results and are looking for new sources of information, BI is a solution that simplifies and optimises your day-to-day management.


The end of errors caused by human action

Every member of your team needs to focus on the essentials: their own activity. Betting on BI gives you controlled, automated monitoring. As a result, you reduce the risk of errors linked to manual data entry. You also save your employees time and limit the stress that comes with that kind of responsibility.


Becoming more responsive

BI tools prove extremely effective at carrying out massive data updates in real time. They allow users to be more responsive day to day and to optimise processes continuously.

In that respect, steering the business is no longer a source of stress, since reading the data is simplified and makes it possible to anticipate. It therefore becomes easier to harness information to move forward with agility, instead of ever having to put up with it.


Solutions that benefit every player

Whether it is managers looking to steer sales functions, or human resources with recurring tasks (for example: payroll management, stock management, and so on), every department can benefit from Business Intelligence to move forward better.

The notion of “Business Intelligence” often carries false beliefs about deployment costs. On the contrary, the stated goal of BI is to keep costs and ROI under control. For example, some vendors offer data visualisation solutions at a relatively low cost (less than €10 per month per user).


100% bespoke tools

All the BI solutions we build are fully customisable. In this way, the companies using them can obtain bespoke reporting covering all the data related to their activities. Once the data warehouse is built and the visualisation tool is in place, every user can create their own analyses in order to take full advantage of BI.


BI, an essential solution for moving your company forward

Choosing BI-oriented solutions means you can understand information better, analyse data more precisely and anticipate market changes more effectively. In the age of “big data”, it would be a shame to do without BI as a genuine springboard for moving forward.